How can you relate to B2B customers when they more ‘hidden’ from you than before? - Interview with Jeroen Corthout of Salesflare artwork
Punk CX with Adrian Swinscoe

How can you relate to B2B customers when they more ‘hidden’ from you than before? - Interview with Jeroen Corthout of Salesflare

  • E365
  • 41:18
  • November 10th 2020

Today’s interview is with Jeroen Corthout who is the co-founder and CEO of Salesflare, an intelligent CRM that has been built specifically for smaller businesses selling B2B. It is most popular with agencies and fast growing startup companies. Jeroen joins me today to talk about the problems that sales people have with CRM systems and what he is seeing in the service and experience market and what sales people should be doing to develop better relationships with their customers.

This interview follows on from my recent interview – What if customers want more than excellent service? – Interview with Steven Van Belleghem – and is number 365 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Punk CX with Adrian Swinscoe

An ongoing series of interviews where I, Adrian Swinscoe, interview leading entrepreneurs, leaders and thought leaders about how to deliver stand out customer experience and service.

Essentially, I'm looking for practical clues that will help you build a business that both customers and employees love.

Topics covered in the interviews include customer service, experience and engagement, employee experience and engagement, technology, adaptable and responsive organizations, high-performing teams and all such related issues.

Note: This podcast series was originally known as the RARE Business podcast but rebranded in late 2019 on the back of the publication of my latest book: Punk CX.