The end of the customer experience is so important but is often looked - Interview with Joe Macleod #Endineering artwork
Punk CX with Adrian Swinscoe

The end of the customer experience is so important but is often looked - Interview with Joe Macleod #Endineering

  • E409
  • 45:47
  • November 15th 2021

Today’s interview is with Joe Macleod, the Founder & Head of Endineering at AndEnd and a two-time author. Joe joins me today to talk his new book: Endineering: Designing consumption lifecycles that end as well as they begin, why the end of the customer experience is so important, often looked, what that is costing us and what we should be doing about it.

This interview follows on from my recent interview – CRM is not just about technology; it’s actually about relationships – Interview with Victoria Wejchert of Kinship – and is number 409 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Punk CX with Adrian Swinscoe

An ongoing series of interviews where I, Adrian Swinscoe, interview leading entrepreneurs, leaders and thought leaders about how to deliver stand out customer experience and service.

Essentially, I'm looking for practical clues that will help you build a business that both customers and employees love.

Topics covered in the interviews include customer service, experience and engagement, employee experience and engagement, technology, adaptable and responsive organizations, high-performing teams and all such related issues.

Note: This podcast series was originally known as the RARE Business podcast but rebranded in late 2019 on the back of the publication of my latest book: Punk CX.