A good customer experience starts with having the right tools - Interview with Liat Bycel of Airtable artwork
Punk CX with Adrian Swinscoe

A good customer experience starts with having the right tools - Interview with Liat Bycel of Airtable

  • E396
  • 38:26
  • July 16th 2021

Today’s interview is with Liat Bycel, the VP of Sales at Airtable, the no code collaboration platform, and the person responsible for building the customer engagement organization which comprises team members from sales, customers success, support, support ops, sales ops and strategy. Liat joins me to today to talk about the ‘messy middle’ syndrome, being well-prepared when the pandemic hit, how she built their customer engagement organization, adopting a new hybrid work pattern and why we need to consider onboarding for everyone again.

This interview follows on from my recent interview – Ineffective communication is a silent killer of customer service performance – Interview with Dorian Stone of Grammarly Business — and is number 396 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Punk CX with Adrian Swinscoe

An ongoing series of interviews where I, Adrian Swinscoe, interview leading entrepreneurs, leaders and thought leaders about how to deliver stand out customer experience and service.

Essentially, I'm looking for practical clues that will help you build a business that both customers and employees love.

Topics covered in the interviews include customer service, experience and engagement, employee experience and engagement, technology, adaptable and responsive organizations, high-performing teams and all such related issues.

Note: This podcast series was originally known as the RARE Business podcast but rebranded in late 2019 on the back of the publication of my latest book: Punk CX.