Creating a metaverse experience that helps veterans suffering from PTSD - Interview with Robert Bell of 2B3D artwork
Punk CX with Adrian Swinscoe

Creating a metaverse experience that helps veterans suffering from PTSD - Interview with Robert Bell of 2B3D

  • E434
  • 1:02:22
  • July 27th 2022

Today’s interview is with Robert Bell, Founder and CEO of 2B3D, who with their partners are developing a first-of-its-kind metaverse/NFT/gaming platform where military veterans can access live PTSD therapy. Now, I’ve been reading quite a bit about the metaverse lately and how it’s going to be the next big thing. But, on the back of some horror stories around lack of safeguards and controls and a bunch of other things, I’ve also been wondering about how it’s going to integrate with and impact our real and day to day lives in a meaningful way. So, I was excited to hear about what Robert and his team are doing. On the back of that, I invited Robert to join me today to tell me about both the technology and therapeutic sides of their mission, the size and nature of the problem they are addressing, the veteran experience and the other groups that may benefit from this sort of therapeutic resource.

This interview follows on from my recent interview – 42% of workers feel that digital transformation efforts have made their job more complex – Interview with Don Schuerman of Pega - and is number 434 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Punk CX with Adrian Swinscoe

An ongoing series of interviews where I, Adrian Swinscoe, interview leading entrepreneurs, leaders and thought leaders about how to deliver stand out customer experience and service.

Essentially, I'm looking for practical clues that will help you build a business that both customers and employees love.

Topics covered in the interviews include customer service, experience and engagement, employee experience and engagement, technology, adaptable and responsive organizations, high-performing teams and all such related issues.

Note: This podcast series was originally known as the RARE Business podcast but rebranded in late 2019 on the back of the publication of my latest book: Punk CX.