CRM is not just about technology; it's actually about relationships - Interview with Victoria Wejchert of Kinship artwork
Punk CX with Adrian Swinscoe

CRM is not just about technology; it's actually about relationships - Interview with Victoria Wejchert of Kinship

  • E408
  • 33:43
  • November 5th 2021

Today’s interview is with Victoria Wejchert, who is the founder and CEO of Kinship, a contact management app that makes it easy to store and act on contact information to build stronger professional and personal connections. Victoria joins me today to talk about Kinship, the CRM space, building a phone-based CRM application in what is already a crowded market and how with all of the tech that we are surrounded by right now we are not really focusing on building real, lasting and meaningful relationships.

This interview follows on from my recent interview - 12 principles for turning customers and employees into lifelong fans – Interview with Jon Picoult of Watermark Consulting - and is number 408 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Punk CX with Adrian Swinscoe

An ongoing series of interviews where I, Adrian Swinscoe, interview leading entrepreneurs, leaders and thought leaders about how to deliver stand out customer experience and service.

Essentially, I'm looking for practical clues that will help you build a business that both customers and employees love.

Topics covered in the interviews include customer service, experience and engagement, employee experience and engagement, technology, adaptable and responsive organizations, high-performing teams and all such related issues.

Note: This podcast series was originally known as the RARE Business podcast but rebranded in late 2019 on the back of the publication of my latest book: Punk CX.