CRM is not just about technology; it's actually about relationships - Interview with Victoria Wejchert of Kinship

Today’s interview is with Victoria Wejchert, who is the founder and CEO of Kinship, a contact management app that makes it easy to store and act on contact information to build stronger professional and personal connections. Victoria joins me today to talk about Kinship, the CRM space, building a phone-based CRM application in what is already a crowded market and how with all of the tech that we are surrounded by right now we are not really focusing on building real, lasting and meaningful relationships.

This interview follows on from my recent interview - 12 principles for turning customers and employees into lifelong fans – Interview with Jon Picoult of Watermark Consulting - and is number 408 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.