Mobile marketing, customer retention and customers expecting to be known - Interview with Jess Stephens of TagPoints
- E104
- 19:51
- January 10th 2020
Today’s interview is with Jess Stephens, Director and Co-founder of TagPoints, a mobile proximity marketing platform that uses beacon technology to help retailers gain loyal customers and generate valuable data. Jess joins me today to talk about her company, their growth, customer loyalty and what they are doing differently.
This interview follows on from my recent interview: Not having contracts equalises our relationship with our customers – Interview with John Marick of Consumer Cellular – and is number one-hundred and four in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.
Punk CX: Customer Experience Insights with Adrian Swinscoe
Adrian Swinscoe discusses customer experience and strategy with industry leaders in this engaging series about how to deliver a standout customer experience and service.
Topics covered in the interviews include customer service, customer experience, customer engagement, employee experience, employee engagement, technology, adaptable and responsive organizations, digital transformation, high-performing teams, how to best leverage artificial intelligence to drive better outcomes, other new technologies and related issues.
Essentially, Adrian is looking for practical clues and insights that will help you build a business that both customers and employees love.