Marketing Requires Not Just New Tools and Skills But New Attitudes - Interview with Dee Blick
- E74
- 30:57
- January 11th 2020
Today’s interview is with Dee Blick, bestselling business author, marketing consultant and Fellow of the Chartered Institute of Marketing. She agreed to join me to talk about her new book: The 15 Essential Marketing Masterclasses For Your Small Business.
This interview follows on from my recent interview: Business Growth Via Strategic Alliances….Done The Right Way – Interview with Marsha Wright – and is number seventy four in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.
Punk CX: Customer Experience Insights with Adrian Swinscoe
Adrian Swinscoe discusses customer experience and strategy with industry leaders in this engaging series about how to deliver a standout customer experience and service.
Topics covered in the interviews include customer service, customer experience, customer engagement, employee experience, employee engagement, technology, adaptable and responsive organizations, digital transformation, high-performing teams, how to best leverage artificial intelligence to drive better outcomes, other new technologies and related issues.
Essentially, Adrian is looking for practical clues and insights that will help you build a business that both customers and employees love.