Deliver great customer experience by including your customers - Interview with Mark Hurst of Creative Good
- E77
- 37:17
- January 11th 2020
Today’s interview is with Mark Hurst, who founded Creative Good in 1997, a New York based consulting and services company focused on the customer experience. Today, he joins me to talk about his new book: Customers Included: How to Transform Products, Companies, and the World - With a Single Step, that he recently co-authored with his colleague Phil Terry.
This interview follows on from my recent interview: How to create a successful, mission driven business in a profit driven world – Interview with Seth Goldman and Barry Nalebuff of Honest Tea – and is number seventy seven in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.
Punk CX: Customer Experience Insights with Adrian Swinscoe
Adrian Swinscoe discusses customer experience and strategy with industry leaders in this engaging series about how to deliver a standout customer experience and service.
Topics covered in the interviews include customer service, customer experience, customer engagement, employee experience, employee engagement, technology, adaptable and responsive organizations, digital transformation, high-performing teams, how to best leverage artificial intelligence to drive better outcomes, other new technologies and related issues.
Essentially, Adrian is looking for practical clues and insights that will help you build a business that both customers and employees love.