Inbound and content marketing may make up 80% of all marketing in the future - Interview with Mike Volpe of Hubspot
- E37
- 08:27
- December 18th 2019
In Inbound marketing is about content and context, I reported back from Inbound Marketing UK. However, whilst there I was able to catch up with Mike Volpe, the Chief Marketing Officer of Hubspot, who was speaking at the conference. In the interview, we talked about inbound marketing, where people should start, how much of their marketing should be inbound/content focused and a bunch of other things.
This interview makes up number thirty-seven in the series of interviews with authors and business leaders that are doing great things and helping create businesses that customers love.
Punk CX: Customer Experience Insights with Adrian Swinscoe
Adrian Swinscoe discusses customer experience and strategy with industry leaders in this engaging series about how to deliver a standout customer experience and service.
Topics covered in the interviews include customer service, customer experience, customer engagement, employee experience, employee engagement, technology, adaptable and responsive organizations, digital transformation, high-performing teams, how to best leverage artificial intelligence to drive better outcomes, other new technologies and related issues.
Essentially, Adrian is looking for practical clues and insights that will help you build a business that both customers and employees love.