Only 2% of marketers say they experience perfect alignment with sales - Interview with Scott Addington of SugarCRM
- E410
- 53:06
- November 24th 2021
Today’s interview is with Scott Addington, VP of EMEA Marketing for SugarCRM. Scott joins me today to talk about letting the platform do the work, the continued misalignment of sales and marketing teams, what it is costing them, what they should do about it and how technology can help.
This interview follows on from my recent interview – The end of the customer experience is so important but is often looked – Interview with Joe Macleod #Endineering – and is number 410 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
Punk CX: Customer Experience Insights with Adrian Swinscoe
Adrian Swinscoe discusses customer experience and strategy with industry leaders in this engaging series about how to deliver a standout customer experience and service.
Topics covered in the interviews include customer service, customer experience, customer engagement, employee experience, employee engagement, technology, adaptable and responsive organizations, digital transformation, high-performing teams, how to best leverage artificial intelligence to drive better outcomes, other new technologies and related issues.
Essentially, Adrian is looking for practical clues and insights that will help you build a business that both customers and employees love.