Improving B2B customer experience through Total User Experience - Interview with Sanish Mondkar of Ariba artwork
Punk CX: Customer Experience Insights with Adrian Swinscoe

Improving B2B customer experience through Total User Experience - Interview with Sanish Mondkar of Ariba

  • E146
  • 22:03
  • December 12th 2019

Today’s interview is with Sanish Mondkar, who is Chief Product Officer at Ariba (a SAP company). Ariba established the Ariba Network - a cloud-based community where you’ll find buying, selling, and managing cash to be as easy as using Amazon, eBay, and PayPal.Sanish joins me today to talk about customer experience in B2B, what lessons they have learned from B2C, Total User Experience, what they are doing about it and what lessons others can learn.

This interview follows on from my recent interview: Advocate assisted commerce improves customer experience and drives business results – Interview with Scott Pulsipher of Needle – and is number 146 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

Punk CX: Customer Experience Insights with Adrian Swinscoe

Adrian Swinscoe discusses customer experience and strategy with industry leaders in this engaging series about how to deliver a standout customer experience and service.

Topics covered in the interviews include customer service, customer experience, customer engagement, employee experience, employee engagement, technology, adaptable and responsive organizations, digital transformation, high-performing teams, how to best leverage artificial intelligence to drive better outcomes, other new technologies and related issues.

Essentially, Adrian is looking for practical clues and insights that will help you build a business that both customers and employees love.