Social business is not just social media, it takes real transformation - Interview with Brad W Martin and Vala Afshar of Enterasys
- E45
- 32:15
- January 19th 2020
Today’s interview is with Vala Afshar and Brad W. Martin of Enterays who have recently written a book called The Pursuit of Social Business Excellence, which charts Enterasys' transformation into a truly social business.
This interview follows on from my recent interview with Neville Hobson in Lessons from ten years of blogging and eight years of podcasting and makes up number forty-five in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.
Vala's name may be familiar to some of you as I interviewed him back in September 2011 in: What is a Chief Customer Officer.
There's some great insights in interview and less theory and more ideas about what they have done, what works and what they have achieved.
Punk CX: Customer Experience Insights with Adrian Swinscoe
Adrian Swinscoe discusses customer experience and strategy with industry leaders in this engaging series about how to deliver a standout customer experience and service.
Topics covered in the interviews include customer service, customer experience, customer engagement, employee experience, employee engagement, technology, adaptable and responsive organizations, digital transformation, high-performing teams, how to best leverage artificial intelligence to drive better outcomes, other new technologies and related issues.
Essentially, Adrian is looking for practical clues and insights that will help you build a business that both customers and employees love.