Mindset, method, motivation and harmonisation are at the centre of customer centric-thinking and leadership - Interview with Andy Murray artwork
Punk CX with Adrian Swinscoe

Mindset, method, motivation and harmonisation are at the centre of customer centric-thinking and leadership - Interview with Andy Murray

  • E372
  • 44:53
  • January 13th 2021

Today’s interview is with Andy Murray, Founder and Executive Chair, Customer Centric Leadership Initiative at The Sam M. Walton College of Business at The University of Arkansas. Andy joins me today to talk about the aforementioned Customer Centric Leadership Initiative, what customer centricity means, how leadership has been impacted over the last few months, the leader’s experience and what we should be doing to make sure that we deliver a great customer experience.

This interview follows on from my recent interview – Leadership and how to achieve customer centricity – Interview with Minter Dial – and is number 372 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Punk CX with Adrian Swinscoe

An ongoing series of interviews where I, Adrian Swinscoe, interview leading entrepreneurs, leaders and thought leaders about how to deliver stand out customer experience and service.

Essentially, I'm looking for practical clues that will help you build a business that both customers and employees love.

Topics covered in the interviews include customer service, experience and engagement, employee experience and engagement, technology, adaptable and responsive organizations, high-performing teams and all such related issues.

Note: This podcast series was originally known as the RARE Business podcast but rebranded in late 2019 on the back of the publication of my latest book: Punk CX.