True customer engagement is not based on click throughs or contests - Interview with Wendy Lea, CEO of Get Satisfaction artwork
Punk CX: Customer Experience Insights with Adrian Swinscoe

True customer engagement is not based on click throughs or contests - Interview with Wendy Lea, CEO of Get Satisfaction

  • E31
  • 31:24
  • January 21st 2020

Following on from my recent interview, Build relationships with your customers that matter – Interview with Chris Brogan on The Impact Equation, today I am pleased to present to you an interview I did with Wendy Lea, CEO of Get Satisfaction, the leading customer engagement platform that helps companies build better relationships with their customers and prospects, through the best online customer community.

Note: Hat tip to Guy Stephens (@guy1067) for the interview suggestion and for introducing me to Wendy.

This interview makes up number thirty-one in the series of interviews with authors and business leaders that I think that you will find interesting and helpful in growing your businesses.

Punk CX: Customer Experience Insights with Adrian Swinscoe

Adrian Swinscoe discusses customer experience and strategy with industry leaders in this engaging series about how to deliver a standout customer experience and service.

Topics covered in the interviews include customer service, customer experience, customer engagement, employee experience, employee engagement, technology, adaptable and responsive organizations, digital transformation, high-performing teams, how to best leverage artificial intelligence to drive better outcomes, other new technologies and related issues.

Essentially, Adrian is looking for practical clues and insights that will help you build a business that both customers and employees love.