What does it take to become known as the thought leader in a particular niche or business category, globally, and do it in under eight years?
How can you build a global platform for your personal brand and leverage that into a flourishing business that employs 28 staff and continues to grow year-on-year?
Well, Joe Pulizzi has done just that. Joe is the perfect modern-day example of how to build a trusted personal brand on a global basis. As the founder of Content Marketing Institute, he has probably done more than anyone else on the planet to educate the marketplace on the fast-growing discipline known as 'content marketing'.
In this candid interview with Trevor Young, Joe explains how he got going in content marketing, the importance of going 'all in' on a content niche (including on social channels such as Twitter) and why the three keys to building a personal brand are having a blog, a book and speaking in public.