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106 Building omnipresence in the marketplace Part 2 (PROGRAM)
Reputation Revolution | the Influence & IMPACT podcast
106 Building omnipresence in the marketplace Part 2 (PROGRAM)
19/05/201628:48
Episode Info

Trevor Young aka The PR Warrior discusses the program execution aspect of how professional experts and aspiring thought leaders can build omnipresence for their personal brand in the marketplace using a combination of owned, earned and social media.

Following on from last week's planning session (episode 105), Trevor walks us through the importance of developing a pipeline of content, using a quarterly editorial calendar as a guide.

He talks about building a presence on social media through active personal participation; the focus on building relationships with key journalists and bloggers; the need to plug into our 'clusters of influence'; and the importance of always having a finger on the pulse of your thought leadership marketing activities, and why monitoring, reviewing and evaluating progress is critical for the long-term improvement and success of your Omnipresence program.

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