165: How to bring your best ideas into the world by writing a book | Expert Guest - Kelly Irving artwork
REPUTATION REVOLUTION: The Personal Brand Monetisation Show

165: How to bring your best ideas into the world by writing a book | Expert Guest - Kelly Irving

  • S3E165
  • 44:37
  • September 6th 2020

In this episode of REPUTATION REVOLUTION, we hear from book coach and editor, Kelly Irving, who helps business experts and thought leaders write and publish books.

Kelly has a very pragmatic view when it comes to experts writing books.

In this chat with host Trevor Young, she unpacks the REAL reasons why an expert (entrepreneur/thought leader) should write a book, and outlines a realistic path towards preparing for your book should you decide to write one.

Kelly explains the 4 types of writers:

  1. The deep thinker
  2. The storyteller
  3. The entrepreneur
  4. The mastermind

(Which one are you?)

Kelly also touches on:

  • how to know when you're ready to write a book
  • writing a book is a thinking process: it's about learning to communicate who you are and what you do
  • how are you going to use the book in your business?
  • building a body of work that becomes a book
  • writing a book starts with blogging, publishing articles, sharing content ... working up to whitepapers
  • tension points in the writing process
  • grappling with the 'curse of knowledge'
  • the importance of "critical, valid, honest feedback" during the writing process
  • a book is a product of your business, it's more than a calling card with "thud value"
  • book length and the simplification of ideas

Lots of gold here from Kelly. If you've been considering writing a book but still have questions around the process and whether it's something you should be doing, you will definitely find this episode enlightening.

CONNECT WITH KELLY:

REPUTATION REVOLUTION: The Personal Brand Monetisation Show

How do you extract value from the profile and reputation you've built in the marketplace?

How can you more effectively package and leverage your knowledge and expertise for greater influence and impact?

Welcome to Reputation Revolution, the show where we dissect what’s involved in commercialising - and profiting from - your professional personal brand.

You’ve put in the hard yards: now it’s time to capitalise!

Let’s dive in!

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