184 Cement your authority: From brain to book in 90 days with Kath Walters artwork
REPUTATION REVOLUTION: The Personal Brand Monetisation Show

184 Cement your authority: From brain to book in 90 days with Kath Walters

  • S4E184
  • 29:40
  • February 21st 2021

Kath Walters is one of Australia's most experienced business writers and journalists.

Having built a career writing for publications like Australia's pre-eminent and influential magazine Business Review Weekly, Kath left traditional media 8 years ago to head down the content marketing path.

She is now the author of two books, and is a 'book coach' - helping her thought leader clients write and release a book in 90 days.

In this episode, Kath and host Trevor Young explore the steps of this journey.

The topics Kath and Trevor touch on in this conversation include:

  • Why writing a book is a powerful content marketing tool
  • The 5 steps of Kath's brain to book process
  • Getting started, and maintaining momentum
  • Some great success stories about what clients have been able to achieve and attract as a result of getting their ideas on the page and out into the world.

Whether you've just started thinking about writing a book to support your brand or you've been thinking about it for a while, listening to this episode could be just what you need to get cracking!

CONNECT WITH KATH:

Website

LinkedIn

Facebook

Twitter

REPUTATION REVOLUTION: The Personal Brand Monetisation Show

How do you extract value from the profile and reputation you've built in the marketplace?

How can you more effectively package and leverage your knowledge and expertise for greater influence and impact?

Welcome to Reputation Revolution, the show where we dissect what’s involved in commercialising - and profiting from - your professional personal brand.

You’ve put in the hard yards: now it’s time to capitalise!

Let’s dive in!

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