Kath Walters is one of Australia's most experienced business writers and journalists.
Having built a career writing for publications like Australia's pre-eminent and influential magazine Business Review Weekly, Kath left traditional media 8 years ago to head down the content marketing path.
She is now the author of two books, and is a 'book coach' - helping her thought leader clients write and release a book in 90 days.
In this episode, Kath and host Trevor Young explore the steps of this journey.
The topics Kath and Trevor touch on in this conversation include:
- Why writing a book is a powerful content marketing tool
- The 5 steps of Kath's brain to book process
- Getting started, and maintaining momentum
- Some great success stories about what clients have been able to achieve and attract as a result of getting their ideas on the page and out into the world.
Whether you've just started thinking about writing a book to support your brand or you've been thinking about it for a while, listening to this episode could be just what you need to get cracking!
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Reputation Revolution | the Influence & IMPACT podcast
The PR Warrior Trevor Young helps entrepreneurs, leaders and experts build visibility, influence and trust in today's 'reputation economy'.