190: How to use FOMO marketing to build your personal brand with May King Tsang artwork
REPUTATION REVOLUTION: The Personal Brand Monetisation Show

190: How to use FOMO marketing to build your personal brand with May King Tsang

  • S4E190
  • 43:09
  • April 4th 2021

May King Tsang is the UK-based queen of FOMO marketing. She is a FOMO creator, a social media correspondent and a professional live tweeter.

May King's specialty is to bridge the gap between social media and PR by helping to sell out conferences, workshops, festivals, launches, speaking gigs and summits by creating excitement beyond the four walls.

She works for conference organisers, but also keynote speakers and thought leaders who need to generate extra buzz from their appearances.

In this interview with Trevor Young you will discover:

  • What FOMO marketing is
  • May King's personal branding journey - transitioning from tea influencer and a 'tea note speaker' to FOMO marketing expert
  • All about converting 'lurkers' to 'buyers'
  • How to create FOMO for your personal brand every time you the attend an event
  • What you're creating every time you respond to a question or comment in the socials
  • The value of having a social media correspondent on board for your next event.

This is a high-energy conversation between Trevor and May King - you really don't want to miss out on this one!

CONNECT WITH MAY KING:

Twitter

Instagram

YouTube

Website

REPUTATION REVOLUTION: The Personal Brand Monetisation Show

How do you extract value from the profile and reputation you've built in the marketplace?

How can you more effectively package and leverage your knowledge and expertise for greater influence and impact?

Welcome to Reputation Revolution, the show where we dissect what’s involved in commercialising - and profiting from - your professional personal brand.

You’ve put in the hard yards: now it’s time to capitalise!

Let’s dive in!

------------------------------

Follow Trevor on Twitter and/or subscribe to the Reputation Revolution newsletter