194: Unpacking Stephen Waddington's thought leader journey artwork
Reputation Revolution | the Influence & IMPACT podcast

194: Unpacking Stephen Waddington's thought leader journey

  • S4E194
  • 46:21
  • May 2nd 2021

Stephen Waddington is a genuine thought leader in the PR and communications space.

A highly experienced business advisor and trouble-shooter, he is the founder and Managing Partner of Wadds Inc., a UK-based professional advisory firm, working with agencies and communication teams.

Stephen has authored, co-authored or edited several books, and he is a visiting professor of PR and communications at Newcastle University,

In this episode, Stephen and host Trevor Young unpack Stephen's personal branding journey and the many elements that have contributed to him becoming a thought leader in his space.

In this wide-ranging interview, Trevor and Stephen talk about:

  • How being involved in professional industry organisations contributed to the growth of Stephen's personal brand and his professional network
  • Building credibility by consistently showing up and adding value over time
  • Stephen's Manifesto for Better Business
  • Contributing to a body of work as an editor, co-author or curator
  • The role social media has played in Stephen building a professional community
  • Favourite platforms for curating, writing and sharing quality content.

... and more.

If you're at all interested how to build a reputable, sustainable and professional personal brand, this episode will really resonate!





Reputation Revolution | the Influence & IMPACT podcast

The PR Warrior Trevor Young helps entrepreneurs and leaders build visibility, influence and trust in today's 'reputation economy'.

REPUTATION REVOLUTION covers the four core pillars of building a successful and respected professional personal brand:

  1. ESTABLISH your voice
  2. ENHANCE the credibility of that voice
  3. EXTEND the reach of your voice
  4. EXTRACT value from the profile and reputation you build in the marketplace

Follow Trevor on Twitter and/or subscribe to his Influence & Impact fortnightly e-letter.