206: How to land a book deal from someone who's done it - interview with entrepreneur-turned-author, Ian Whitworth artwork
Reputation Revolution | the professional personal branding show

206: How to land a book deal from someone who's done it - interview with entrepreneur-turned-author, Ian Whitworth

  • S5E206
  • 42:54
  • October 13th 2021

This episode's guest is Ian Whitworth, a reformed branding and advertising creative director turned entrepreneur and co-founder of Scene Change, a national corporate AV company that once used a toothless gypsy lady to help set its strategy!

Ian studied as a vet, got expelled, and became a corporate AV technician. He claims he has been "exposed to radioactive megadoses of corporate motivator shtick", before realising they’re generally 99% showbiz and 1% business experience.

More importantly, for the purposes of today’s episode –

Ian is a blogger and published author, with a new book out now via Penguin Random House: UNDISRUPTABLE: Timeless Business Truths for Thriving in a World of Non-Stop Change.

(High profile Australian entrepreneur Zoë Foster Blake described UNDISRUPTABLE as "witty, clever and extremely relevant in these godforsaken Zoom times.")

In this wide-ranging chat with host Trevor Young, Ian touches on:

  • How he snagged a book deal with a major publisher
  • The importance of telling real-life stories
  • The power of blogging (and the role it played in landing him a book deal)
  • The use of humour in storytelling
  • Finding and honing your public voice
  • Writing is thinking - it's valuable to clarify what you stand for and what you do.

Ian also discusses developing a point of view and why it's sometimes good to have a "straw man enemy" to go up against. In Ian's case, he preaches doing the opposite to what an MBA-trained consultant would tell you to do (the original title of Ian's book was 'Kill All MBAs!').

Connect with Ian:

Reputation Revolution | the professional personal branding show

Reputation Revolution is the professional personal branding show for experts, entrepreneurs and emerging thought leaders.

Hosted by the PR Warrior, Trevor Young, the show focuses on helping credible individuals to build visibility, influence and trust in the marketplace, and in doing so, position themselves to take advantage of today's 'reputation economy'.

Reputation Revolution covers the four core pillars of building a successful and respected professional personal brand:

  1. ESTABLISH your voice
  2. ENHANCE the credibility of that voice
  3. EXTEND the reach of your voice
  4. EXTRACT value from the profile and reputation you build in the marketplace

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