223: EXPERT PANEL - How to grow your personal brand-based business using paid media & digital ads (w/ Mel Samson, Kym Wallis & Myles Harris) artwork
REPUTATION REVOLUTION: The Personal Brand Monetisation Show

223: EXPERT PANEL - How to grow your personal brand-based business using paid media & digital ads (w/ Mel Samson, Kym Wallis & Myles Harris)

  • S6E223
  • 55:35
  • June 29th 2022

Massive episode this one folks! We have a panel of three experts discussing all things paid social media and digital ads!

When it comes to running a personal brand-based enterprise, organic content and social media efforts will build your marketing communications base and might be sufficient in generating leads and sales for your business ... or you might want to supercharge things through paid advertising.

Paid media takes many guises in the digital world.

To help us unpack what can be a somewhat complex area to many people, we've put together three experts in the virtual room to provide their take on what's happening currently in the world of digital marketing.

They are:

  1. Melinda Samson, founder of Click-Winning Content
  2. Kym Wallis, founder of the Higher Ranking digital agency
  3. Myles Harris, independent Facebook ads and social media advertising specialist.

It's a full-throttle conversation, which takes in many aspects of the paid digital arena, including:

  • Facebook/Instagram (Meta) advertising
  • Google ads/paid search
  • YouTube ads

We also cover SEO and LinkedIn lead generation, as well as last touch attribution and remarketing.

Phewww!

It's rare to get so much knowledge and in-the-trenches experience packed into the one episode!

An example of one terrific tip:

If you have one takeaway from this episode, it's this - never accept anything AI-generated from Google (and Facebook) that suggests you take a certain action with your advertising. It might be fine, but make sure you understand first what it means before committing.

#GOLD

Thanks for listening!

REPUTATION REVOLUTION: The Personal Brand Monetisation Show

How do you extract value from the profile and reputation you've built in the marketplace?

How can you more effectively package and leverage your knowledge and expertise for greater influence and impact?

Welcome to Reputation Revolution, the show where we dissect what’s involved in commercialising - and profiting from - your professional personal brand.

You’ve put in the hard yards: now it’s time to capitalise!

Let’s dive in!

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