JSTFYD: The Restoration Industry Finally Gets Its Own AI Weapon

Last time Doug Weatherman, COO of Rare Restoration, was on the show, he ended the conversation with a tease: something called Justified was coming, built to give restoration contractors a real weapon against AI driven claims systems like Elysian and Guidewire ClaimCenter. That product is here, and it's called JSTFYD. In this episode, Doug returns alongside Carlos Ramirez, owner of Pure Restore in Denver and the creator of JSTFYD, and Max Pena, who leads marketing for the platform. Carlos built JSTFYD to solve bottlenecks inside his own restoration company, and the results speak for themselves: Pure Restore's net margin went from 11 percent in 2024 to a projected 35 percent in 2025, without a major jump in revenue, largely by catching missed line items, cutting collections staffing from three full time employees down to about 27 hours a week, and hiring for culture instead of restoration experience. Carlos, Max, and Doug break down the four core features of JSTFYD, including a restoration specific AI assistant, a final review tool that has found between 800 and 3,000 dollars in missed scope per job, automated adjuster response drafting that fights delay, deny, and defend tactics, and a comparative tool that flags every discrepancy between two estimates in five to seven minutes.

🔗 JSTFYD: jstfyd.com