012 - Part 2: Getting First 10 Clients and Beyond, with Carole Mahoney

This episode of SaaS Boss show is Part 2 of my interview with Carole Mahoney and we switch from talking about about how SaaS founders can get first 10 sales to what happens after first sales. And that's hiring and managing your first sales reps.

Hiring process, what characteristics should we look for

How to write ad for SaaS sales role

Why you should make it a tough interview process

Real costs of making a bad hire (opportunity costs)

How to predict the success for SaaS sales person

How to maximize changes of the new hire being successful in this role

What can you as the founder do to help set them up for success (hint, you play bigger role than you think)

When do you know it's not working

Issues due to poor hire (low close rates, longer sales cycle, high churn).