In this episode of SaaS Boss I interview The SaaS CFO Ben Murray about SaaS metrics, what metrics you should track, how you should track them, what pitfalls to watch out for and much more.
Ben Murray is known as the SaaS CFO and he helps software companies achieve financial improvement and transparency by partnering with stakeholders to link operations and finance.
Things we discussed:
What basic SaaS metrics you should be tracking
How your accounting process can help or break your metrics
How to account for annual subscriptions and calculate accurate MRR
How to start with forecasting SaaS metrics
SaaS Boss
My name is Natalie Luneva and I am an Exit Planning Advisor & Business Broker. I've spent 15+ years helping companies grow - now I help them become sellable.
SaaS Boss provides an actionable advice for business owners and bootstrapped founders from coaches and consultants about startup growth, scaling challenges, exit planning, building remote teams, leadership, getting unstuck, founder personal growth and more.
Connect with me at natalieluneva.com
https://greattoelite.com
https://eliteexitadvisors.com