018 - Demo vs Free Trial: Which is better for your SaaS Company, with Tory Smith

In this episode of SaaS Boss show I interview Tory Smith and we talk about pros and cons of demo vs trial

Things we discuss:

When choosing between trial or demo, lots of things to consider: price, complexity, stage. What should we consider when deciding whether offer a trial or a demo?

70% of SaaS companies offer free trial. Why is trial so popular?

What goes through prospects mind when they only see demo?

If given an option, prospects will go with self service

When is offering a demo better than trial?

When is offering trial better than demo?

Intercept the trial with a demo - a great way for more complicated SaaS companies to still benefit from higher conversions when offering trial but also help guide and get an opportunity to "up-sell" the leads to doing a demo.