022 - How to use cold email outreach to predictably fill your pipeline with sales meetings, with Morgan Williams

In this episode of SaaS Boss show I interview Morgan Williams where he shares with us his process to doing cold email outreach effectively that gets people to respond and increase SaaS sales.

The things we discuss:

-A 3-step process for building a winning cold outreach campaign

-Two things you can do to immediately improve your response rate

-How to use AIDA to turn cold emails into sales meetings - copywriting formula - copywriting framework, sales letter framework

-Tools for email finding software and email sending software and followup

-Biggest problems founders make is not send enough emails and not following up more often

-What to do when someone responds?

Setting up email authentification

Warming up the domain - start with 10-20/day and ramp up to 160/day.

Crafting emails

Books mentioned in this episode:

Ca$hvertising by Drew Eric Whitman

My Life in Advertising and Scientific Advertising by Claude Hopkins

Breakthrough Advertising by Eugene M. Schwartz