026 - How SaaS Companies Can Capture, Share, and Cash in on Customer Success Stories, with Joel Klettke

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On this episode of SaaS Boss show I interview Joel Klettke of Case Study Buddy about how SaaS can capture, share, and cash in on customer success stories.

Joel is the founder of Case Study Buddy, a team of case studies specialists who help companies capture, share and cash in on customer success stories

He is a sought after conversion copywriter for SaaS and B2B companies where he has helped clients like Hubspot and WP engine turn more visitors into customers.

On this episode we discuss:

• Laying the foundation to creating case studies
• Creating the study/success story and conducting an interview
• Promoting the customer success story