027 - Growing from Founder to CEO and Back to Founder, with Benjamin Dell

On this episode of SaaS Boss show I interview Benjamin Dell, a founder of a number of SaaS startups like Missinglettr, HeySummit, HelpShelf & OnboardFlow (two of which were acquired).

We talk about how to build a profitable SaaS business and discovering the type of founder you are. Today we talk less about the business and more about you, the creator of that business, and how you as the founder think of and approach your role.

Things we discuss:

Work out where you add the most value / what you’re ‘excellent’ at.

Developing the confidence to articulate the above both internally and externally.

Building a plan based on the above, defining the ideal structure of your future business and then work backwards from there.

Be careful about the advice you listen to - including this! Care deeply about forming your own conclusions about how you work most effectively.

Rinse and repeat - this should be a lifelong obsession.

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