Today I interview Dekker Fraser and we talk about Go-to-Market strategies for SaaS companies. Dekker is a veteran Silicon Valley marketer who worked for many tech companies including Sony PlayStation, Google-backed Rocket Lawyer, and venture-backed Webgility. He holds an MBA in marketing from the Kellogg School of Management. He is also the author of several product marketing books, one of them is Product Launch: how to go to market.
We discuss:
- The key pillars of a successful Go-to-Market strategy
- The major mistakes SaaS Founders make in the early stages
- How small startups can compete with large companies
- How to successfully connect with potential partners and influencers
Resources
– Connect with Natalie on Facebook
– Join SaaS Boss Facebook Community
Check out Dekker's 1-page product marketing plan template here https://bit.ly/3iR8U0z
SaaS Boss
My name is Natalie Luneva and I am an Exit Planning Advisor & Business Broker. I've spent 15+ years helping companies grow - now I help them become sellable.
SaaS Boss provides an actionable advice for business owners and bootstrapped founders from coaches and consultants about startup growth, scaling challenges, exit planning, building remote teams, leadership, getting unstuck, founder personal growth and more.
Connect with me at natalieluneva.com
https://greattoelite.com
https://eliteexitadvisors.com