From Networking to Spam: What’s Wrong with LinkedIn?
- S5E324
- 11:45
- August 28th 2025
📌 Episode Description
LinkedIn was built for networking—but lately, it feels more like a spam factory. In this episode, Sheldon Primus dives into the frustrating rise of copy-paste sales pitches and constant cold DMs that flood professional inboxes.
With his trademark wit and honesty, Sheldon explains why this approach destroys trust, what authentic networking really looks like, and how you can stand out by building genuine professional relationships. He also shares an update on his new coaching program (Sheldon.Coach) and why the “Know, Like, Trust” principle is still the key to successful consulting.
If you’ve ever felt bombarded on LinkedIn or wondered how to cut through the noise, this episode is for you.
💡 Key Takeaways
- Why LinkedIn is slipping from networking into spam territory.
- The “Know, Like, Trust” principle—and why it’s missing from modern pitches.
- How volume-based sales tactics hurt real connection.
- Sheldon’s experience managing 10,000+ followers (and spam overload).
- Why authentic outreach still beats automation.
- A sneak peek at the Sheldon.Coach soft launch.
Safety Consultant with Sheldon Primus
The Safety Consultant Podcast with Sheldon Primus is your ultimate weekly guide to starting or growing a profitable occupational safety and health consulting business. Are you ready to be your own boss and make a greater impact? Your expertise can help more people create safer workplaces, and your skills deserve a platform where they can truly shine. If you feel limited in your current role and believe your knowledge could serve the broader workforce more effectively, this podcast is for you. Join us as we explore the steps to launch your own safety consulting business, share insights on navigating the industry, and provide strategies to maximize your impact on workplace health and safety. Now is the perfect time to take control of your career and make a difference!
Sheldon is an active US safety consultant, trainer for the Cerified Occupational Safety Specialist (COSS), Certificate of Occupational Safety Manager (COSM), Authorized OSHA Outreach Instructor, Instructor for MidSouth OSHA Training Institute Education Center.
Sheldon is an author, speaker, and executive coach.
