The CEO's No-BS AI Strategy Playbook artwork
Business Model Hackers

The CEO's No-BS AI Strategy Playbook

  • 15:32
  • October 4th 2025

The full ebook is available for free download here. "No BS AI Strategy Playbook" and "The AI Hype Hangover – CEO Edition," both focused on helping executives successfully implement Artificial Intelligence. The core message across both texts is the need to move beyond failed "pilot purgatory" and "hype" by anchoring AI initiatives to clear, measurable business value, such as revenue or margin improvement, within a 90-day timeline. The strategy advocates for applying classic competitive thinking, like Michael E. Porter's strategies (Cost Leadership, Differentiation, Focus), to select a single, high-value "Lighthouse Initiative" that ensures strategic alignment and data readiness. Furthermore, the second source introduces a portfolio management system called the Optionality Triad (Annuities, Growth Stocks, Options) for scaling successful projects and managing future AI bets, emphasizing that successful AI deployment is about disciplined execution and leadership rather than technical expertise.

Sam Schreim

Business Model Hackers podcast is a program designed for a new and distinguished breed of business leaders who:

  • Never Have To Compete in "Red Ocean" Markets, Ever Again
  • Defy Gaussian Normal and To Thrive on Power Law
  • Are Winners in "Winner-Takes-All" Market Niches
  • Have "High-Performance" as their Organization's DNA
  • Lead and Not Follow the Herd, Where Competitors Try to Catch Up
  •  Are the Trend-Setter in Their Niches, Industries and Markets
  • Never Let Cognitive Biases Impair thier Judgment 
  •  Are Holistic and Universal, and Leave Reductionism Behind
  • Are Able To Focus on Growth and Less About Cost
  •  Sustain Non-Linear Growth, Compounded Through Feedback Loop
  •  Consider Disruption as The Fuel That Drives Our Winning Performance
  • External Shocks and Events Makes them Only More Resilient.