Defining regenerative. It's more than a trend, it's our identity.
- S3E12
- 49:27
- October 6th 2021
What has been polarising the New Zealand farming community for some time is a word!
Yep, that's right. The word 'regenerative'. Unable to be pigeonhole or tamed by certification. So why do we care so much about it?
It's because the principles of regenerative resonate so deeply with New Zealand's essence of how we naturally care for the environment that we have become so passionate about our identity being under threat.
In the Regenerative Agriculture Market Scan & Consumer Insights report released this week, showed here is a significant opportunity for New Zealand to position itself to take advantage of the global regenerative agriculture trend, according to research commissioned by Beef + Lamb New Zealand (B+LNZ) and New Zealand Winegrowers (NZW).
In this week's Opinion Maker, Sarah discusses how we can lead the world with our farming practices on the groundswell surrounding the word, 'regenerative.'
This episode features the report's author, Mike Lee from Alpha Food Labs (USA), Steve Smith, Chair of Primary Sector Council and representing the NZ Winegrowers as well as Beef + Lamb NZ's Market Development Manager, Nick Beeby.
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Sarah's Country
Growing food and fibre is an exciting but complex world to be in.
Sarah's Country is a musterer of the minds bringing together passionate innovators, and inspiring future-thinkers with a dose of practical reality.
Sarah Perriam-Lampp is an award-winning rural journalist with a decade of experience across TV, radio, podcast, and print where her pulse of New Zealand's farming sector makes Sarah's Country a valuable mainstay in your podcast library.
Join the tens of thousands of listeners monthly who tune in from across the world to gain insights and connections on how to tackle the complexity of farming for the future - together.
To contact the show email: [email protected]
About Sarah
As a leading voice in New Zealand agriculture, Sarah Perriam has worked for over a decade behind & in front of the camera in rural media, recognised for her extraordinary commitment to progressing the conversation of farming food and fashion-forward with an open heart & open mind.
Sarah has led an impressive career well-known from her nation-wide role as a radio host and a rural commentator on the AM Show.
It was through this pivotal part in her career she was thrust into a position of representing the role females play in the growth of agribusiness & global trade whilst balancing an important emotive and educated discussion with our consumers around farming.
Sarah is both a host of the popular show 'Sarah's Country' and businesswomen with her production agency, Perriam Media with a team of 7 and a video & radio studio in Canterbury New Zealand.
Sarah’s Country is produced in a strategic alliance with the country’s largest rural newspaper, Farmers Weekly, broadcast LIVE 7 pm three nights a week and on-demand on the podcast to an audience of 70,000. She discussing the matters that matter most to passionate producers of food & fibre with open hearts & open minds.