Chef-turn-broadcasters-turn-farmers are super passionate about bringing the connection to eaters about where their food comes from, but there's a unique skill in going down a wormhole on the topic of soil and communicating the benefits of it in a way that everyday people can understand.
Matthew Evans, renowned in Australia for his TV series 'Gourmet Farmer', was a chef by trade and then a restaurant reviewer for the likes of the Sydney Morning Herald before heading to their own farm in Tasmanian to grow their own to find out why certain food tastes better.
He persisted when his publisher was unsure of his desire to not write yet another cookbook, but a hymn to the soil. His research for the book explains how healthy soil is connected to our human physiology's ability to instinctively know what food is more nutrient-dense, as it's naturally more flavoursome.
Sarah & Matthew catch up at a recent event at Greystone Wines to discuss how close technology is a way for consumers to be able to do the same thing through an app on their phone. Matthew explains this will be a game-changer for food purchasing based on what's both more pleasurable to eat and healthier. Could the time for New Zealand farmers & growers who focus on soil health be rewarded just around the corner?
This event was hosted by Eat New Zealand and Quorum Sense.
Links to learn more:
Sarah's Country
Growing food and fibre is an exciting but complex world to be in.
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Sarah Perriam-Lampp is an award-winning rural journalist with a decade of experience across TV, radio, podcast, and print where her pulse of New Zealand's farming sector makes Sarah's Country a valuable mainstay in your podcast library.
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About Sarah
As a leading voice in New Zealand agriculture, Sarah Perriam has worked for over a decade behind & in front of the camera in rural media, recognised for her extraordinary commitment to progressing the conversation of farming food and fashion-forward with an open heart & open mind.
Sarah has led an impressive career well-known from her nation-wide role as a radio host and a rural commentator on the AM Show.
It was through this pivotal part in her career she was thrust into a position of representing the role females play in the growth of agribusiness & global trade whilst balancing an important emotive and educated discussion with our consumers around farming.
Sarah is both a host of the popular show 'Sarah's Country' and businesswomen with her production agency, Perriam Media with a team of 7 and a video & radio studio in Canterbury New Zealand.
Sarah’s Country is produced in a strategic alliance with the country’s largest rural newspaper, Farmers Weekly, broadcast LIVE 7 pm three nights a week and on-demand on the podcast to an audience of 70,000. She discussing the matters that matter most to passionate producers of food & fibre with open hearts & open minds.