Farmers may hate technology, but it will give you more time for farming!
- S3E906
- 38:19
- March 10th 2022
Did you know that globally agriculture is one of the last industries to digitise? And for those farmers that will embrace the market access requirement to prove the provenance and verify the farm practices will ultimately win.
But imagine if technology as a tool actually made you a better farmer? Perhaps more tolerant to climatic conditions, faster decision making in risky situations and free up time to actually do the thing you enjoy... farming... or boating/golf/fishing!
As the Farmax annual conference wraps up, Sarah Perriam catches up with the two CEOs on the merger of Farmax, the predictive modelling farm software and Farm IQ, the farm management software - Will Noble & Gavin McEwan.
"If NZ's pastoral agriculture wants to retain its place as a premium supplier to the world, we need to digitise our supply chain and the supply chain starts at the farm," explains Gavin McEwan, Farmax
LINKS
Learn more about Farm IQ
Learn more about Farmax
This episode is the first in a new weekly series for 2022 on Sarah's Country 'Tell us what you really think! hosting the opinions of those involved intimately with some of the big issues facing New Zealand's primary sector.
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Growing food and fibre is an exciting but complex world to be in.
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About Sarah
As a leading voice in New Zealand agriculture, Sarah Perriam has worked for over a decade behind & in front of the camera in rural media, recognised for her extraordinary commitment to progressing the conversation of farming food and fashion-forward with an open heart & open mind.
Sarah has led an impressive career well-known from her nation-wide role as a radio host and a rural commentator on the AM Show.
It was through this pivotal part in her career she was thrust into a position of representing the role females play in the growth of agribusiness & global trade whilst balancing an important emotive and educated discussion with our consumers around farming.
Sarah is both a host of the popular show 'Sarah's Country' and businesswomen with her production agency, Perriam Media with a team of 7 and a video & radio studio in Canterbury New Zealand.
Sarah’s Country is produced in a strategic alliance with the country’s largest rural newspaper, Farmers Weekly, broadcast LIVE 7 pm three nights a week and on-demand on the podcast to an audience of 70,000. She discussing the matters that matter most to passionate producers of food & fibre with open hearts & open minds.