Rhys Griffiths | “Velvet coalition targets China” artwork
Sarahs Country

Rhys Griffiths | “Velvet coalition targets China”

  • S2E62
  • 14:08
  • February 23rd 2021

As part of this week’s “Opinion Maker” show of Sarah’s Country, Rhys Griffiths from Deer Industry NZ discusses how three companies have formed a coalition to develop a New Zealand velvet market as a health food ingredient in China.

Deer velvet and red ginseng, two of the two most highly prized ingredients in traditional oriental medicine, have in recent years enjoyed an explosion in demand from South Korea for use in branded natural health products to combat fatigue and boost immunity.

In a marketing-only China velvet coalition – CK Import Export, PGG Wrightson and Provelco – will work together to get the critical mass needed to make an impact with the proposed new health food in China.

To read more, visit the article on Farmers Weekly: https://farmersweekly.co.nz/section/agribusiness/deer/velvet-coalition-targets-china

To watch the interview, visit www.sarahscountry.com

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About Sarah

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Sarah Perriam
TV & Radio Host, Creative Director - Perriam Media

As a leading voice in New Zealand agriculture, Sarah Perriam has worked for over a decade behind & in front of the camera in rural media, recognised for her extraordinary commitment to progressing the conversation of farming food and fashion-forward with an open heart & open mind.


Sarah has led an impressive career well-known from her nation-wide role as a radio host and a rural commentator on the AM Show. 


It was through this pivotal part in her career she was thrust into a position of representing the role females play in the growth of agribusiness & global trade whilst balancing an important emotive and educated discussion with our consumers around farming.


Sarah is both a host of the popular show 'Sarah's Country' and businesswomen with her production agency, Perriam Media with a team of 7 and a video & radio studio in Canterbury New Zealand.

 

Sarah’s Country is produced in a strategic alliance with the country’s largest rural newspaper, Farmers Weekly, broadcast LIVE 7 pm three nights a week and on-demand on the podcast to an audience of 70,000. She discussing the matters that matter most to passionate producers of food & fibre with open hearts & open minds.