Capitalise on quantified health benefits of food for natural health market  I  Samantha Gray, BioEquitas artwork
Sarah's Country

Capitalise on quantified health benefits of food for natural health market I Samantha Gray, BioEquitas

  • S2E210
  • 17:27
  • July 16th 2021

Following Covid Consumers like never before are wanting to stay healthy and are searching for ethically produced foods that have quantified health benefits and New Zealand’s natural product has a huge opportunity to capitalise on this trend.

“The interesting opportunity is how to develop a branded ingredient from New Zealand primary produce that has quantified health benefits. We have a programme that takes the concept right through to commercialization, everything from evaluating what the IP situation might be like through to all of the regulatory hurdles and how to access global markets,” explains Samantha Gray, BioEquitas.

As a Change Maker this week in Sarah’s Country, Samantha Gray explains:

  • BioEquitas works with small start-ups to large global brands on branded ingredients to branded products and she sees the next big opportunity is how to create a branded ingredient from NZ primary produce.
  • Their programme supports right through to commercialization, everything from evaluating what the IP situation might be like through to all of the regulatory hurdles and possible deals of developing a product that can access global markets. 
  • Samantha is on the board of Natural Health NZ and is doing a lot of work on regulatory reform to encourage further innovation.

For information visit, https://www.bioequitas.co.nz/

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Sarah's Country

Growing food and fibre is an exciting but complex world to be in.

Sarah's Country is a musterer of the minds bringing together passionate innovators, and inspiring future-thinkers with a dose of practical reality.

Sarah Perriam-Lampp is an award-winning rural journalist with a decade of experience across TV, radio, podcast, and print where her pulse of New Zealand's farming sector makes Sarah's Country a valuable mainstay in your podcast library. 

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About Sarah

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Sarah Perriam
TV & Radio Host, Creative Director - Perriam Media

As a leading voice in New Zealand agriculture, Sarah Perriam has worked for over a decade behind & in front of the camera in rural media, recognised for her extraordinary commitment to progressing the conversation of farming food and fashion-forward with an open heart & open mind.


Sarah has led an impressive career well-known from her nation-wide role as a radio host and a rural commentator on the AM Show. 


It was through this pivotal part in her career she was thrust into a position of representing the role females play in the growth of agribusiness & global trade whilst balancing an important emotive and educated discussion with our consumers around farming.


Sarah is both a host of the popular show 'Sarah's Country' and businesswomen with her production agency, Perriam Media with a team of 7 and a video & radio studio in Canterbury New Zealand.

 

Sarah’s Country is produced in a strategic alliance with the country’s largest rural newspaper, Farmers Weekly, broadcast LIVE 7 pm three nights a week and on-demand on the podcast to an audience of 70,000. She discussing the matters that matter most to passionate producers of food & fibre with open hearts & open minds.