Will this be the monumental change to drive up the wool price? I Richard Young, Primary Wool Co-Op
- S3E16
- 18:37
- November 1st 2021
Many farmers across New Zealand fear the future sheep farming faces is the viability of the business model in the face of trees on hill country.
The merger of Primary Wool Co-Operative & Wools of New Zealand closes on the 4th of November and maybe the ticket to contracting the fragmented industry to provide more value behind the farm gate.
As this week's Change Maker, Sarah catches up with Richard Young, Chair of Primary Wool Co-Operative to discuss what the merger will mean for growers, where the strong wool price needs to be to be sustainable, and how the capitally constrained industry can emerge from the doldrums to capture the value of 'eco-consumerism'.
For more information on the merger, visit: https://primarywool.co.nz/wp-content/uploads/2021/10/Information-booklet.pdf
Thanks to our mates at Farmlands Co-Operative for partnering with Sarah's Country this season.
Sarah's Country
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As a leading voice in New Zealand agriculture, Sarah Perriam has worked for over a decade behind & in front of the camera in rural media, recognised for her extraordinary commitment to progressing the conversation of farming food and fashion-forward with an open heart & open mind.
Sarah has led an impressive career well-known from her nation-wide role as a radio host and a rural commentator on the AM Show.
It was through this pivotal part in her career she was thrust into a position of representing the role females play in the growth of agribusiness & global trade whilst balancing an important emotive and educated discussion with our consumers around farming.
Sarah is both a host of the popular show 'Sarah's Country' and businesswomen with her production agency, Perriam Media with a team of 7 and a video & radio studio in Canterbury New Zealand.
Sarah’s Country is produced in a strategic alliance with the country’s largest rural newspaper, Farmers Weekly, broadcast LIVE 7 pm three nights a week and on-demand on the podcast to an audience of 70,000. She discussing the matters that matter most to passionate producers of food & fibre with open hearts & open minds.