ZQRX wool growers use tech to measure regenerative impact with Tim Loftus, NZ Merino
- S3E902
- 28:21
- February 22nd 2022
The level of data now being collected on farms on a daily basis is massive but it's not working together in a collaborative way for farmers to manage the data. It is also useful for brands to verify the environment's regeneration when sourcing their product.
NZ Merino has recently partnered with Silicon Valley technology company, Actual to provide insights into each ZQRX growers’ sustainability credentials. Guided by science and starting with carbon emissions, this work will include the ability to model mitigations on-farm to guide future investment, arm brands with information to source responsibly manufactured wool, and provide growers with tangible plans to further their positive environmental impact
"Our objective is to partner with the global best on each index point of the 15-point ZQRX regenerative framework such as Actual, Savoury Institute & Toitu Envirocare," - Tim Loftus, NZ Merino.
Tim Loftus has recently joined NZ Merino as the General Manager of Sales & Marketing at NZ Merino following a career in marketing sustainability with Kathmandu & icebreaker.
Sarah discusses with Tim the global signals from the consumer and what it truly means to be market-led as well as the importance of farmers data ownership.
This episode is the first in a new weekly series for 2022 on Sarah's Country 'Shaping our future' where we help New Zealand farmers & growers navigate the big issues to be more prepared for the challenges and opportunities ahead!
Sarah's Country
Growing food and fibre is an exciting but complex world to be in.
Sarah's Country is a musterer of the minds bringing together passionate innovators, and inspiring future-thinkers with a dose of practical reality.
Sarah Perriam-Lampp is an award-winning rural journalist with a decade of experience across TV, radio, podcast, and print where her pulse of New Zealand's farming sector makes Sarah's Country a valuable mainstay in your podcast library.
Join the tens of thousands of listeners monthly who tune in from across the world to gain insights and connections on how to tackle the complexity of farming for the future - together.
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About Sarah
As a leading voice in New Zealand agriculture, Sarah Perriam has worked for over a decade behind & in front of the camera in rural media, recognised for her extraordinary commitment to progressing the conversation of farming food and fashion-forward with an open heart & open mind.
Sarah has led an impressive career well-known from her nation-wide role as a radio host and a rural commentator on the AM Show.
It was through this pivotal part in her career she was thrust into a position of representing the role females play in the growth of agribusiness & global trade whilst balancing an important emotive and educated discussion with our consumers around farming.
Sarah is both a host of the popular show 'Sarah's Country' and businesswomen with her production agency, Perriam Media with a team of 7 and a video & radio studio in Canterbury New Zealand.
Sarah’s Country is produced in a strategic alliance with the country’s largest rural newspaper, Farmers Weekly, broadcast LIVE 7 pm three nights a week and on-demand on the podcast to an audience of 70,000. She discussing the matters that matter most to passionate producers of food & fibre with open hearts & open minds.