How Marisa Sergi got "RedHead Wine" into 2000 Retailers by 26 Years Old

Making yourself notice can be very challenging if you don’t have the right strategy to get through it. In this episode, we’ll get to know the journey of a young entrepreneur who made her way into creating a successful brand, but how did she do it? Stick around for this Savage Marketer Podcast to find out. 

Marisa Sergi is the founder and CEO of Redhead brands. She started her brand at the age of 19 and today, she owns a winery that produces fantastic high-quality wine which sells in more than 200 stores nationwide. We’ll also be talking about the importance of offering a great product, how to set up your pricing, and how to pitch your brand to get notoriety.  

Don’t miss the chance to learn these valuable lessons to become a real savage marketer up next. 

Value Bombs

1. If something looks great and it speaks to you, just go with it.”
2. Be transparent, don’t sell something that won’t sell. Everything is based on trust”
3. “If you have a product that markets itself, the demand comes to you if you serve the demographic.”
4. “Put yourself out there and be fearless to succeed”

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Marisa is a young entrepreneur. She's helped her family make wine since she was in fifth grade. That’s when her aspiration to become a professional winemaker was born. Not really surprising, since she grew up in the business and dinner-time conversations often revolved around wine.

Show Notes 

[00:00] Introducing Marisa

[03:00] How to deals with the haters through knowledge and education.

[08:50] Pitching your product local to gain opportunities to grow.

[10:00] - How to pitch to your potential clients with success

[13:47] - branding process of Redhead wine explained

[18:00] - The battle between branding and marketing

[19:24] - What are the factors that can help you define the price on your product

[20:35] Getting noticed via networking, social media like LinkedIn, and offering samples.

[23:22] - The importance of having a top-quality product

[24:39] - The next steps for Marissa and her brand

[25:45] - The most savage strategy that Marissa has implemented in her business

Savage Marketer Resources

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3. Check out more savage marketer podcasts Here!