The 10 Commandments to Designing a Best Selling Book-Cover with Pamela Sisson

An effective marketing strategy is a must for the success of even the best product of industry. Reaching the minds of target buyers in the right way is essential for making sales.

3 value bombs

1. Take note of what captures your attention but make something that’s completely different than everything else that’s out there.
2. You don’t want to blend in. This is the time to stand out.
3. Don’t leave things to chance. Discretion is a form of simplicity, and that’s power.

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Pamela Sisson is a creative director with more than twelve years of experience in graphic design, photography, branding and social media marketing for corporate firms, media personalities, influencers and small businesses.

Show Notes 

[02:24] - A book cover is the single most valuable asset and the basis of when people decide if they want to buy a book.

[03:57] - Pamela explains why she chose to put an astronaut on the cover of her book.

[04:56] - The ten principles that can make or break your book. First is, to know your purpose. 

[05:57] - Pamela wants to make people feel like they’re limitless when they see the cover.

[07:02] - Why you should do your designs in a thumbnail size and make sure it stands out from all other books when going to Amazon or a website.

[07:37] - Pro Tip: Think through it before you design the book cover.

[12:30] - Be open-minded. Your initial design may not actually be what you planned.

[15:25] - A design that is fresh and enduring, begins with a really great idea.

[17:53] - Tips on how to give readers something that is not expected but somehow related to the title.

Savage Marketer Resources

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3. Check out more savage marketer podcasts Here!