Hakan Yurdakul: How AI Is Revolutionizing Consumer Conversations artwork
Science of CX

Hakan Yurdakul: How AI Is Revolutionizing Consumer Conversations

  • S4E210
  • 35:53
  • January 17th 2024

Hakan Yurdakul is a seasoned marketer turned entrepreneur with a career spanning 17 years, commencing at Unilever. 

His roots in brand management, marketing, and business strategy have grown from bustling Istanbul to the global stage in the UK since 2015. 

In his pursuit to redefine market research, Hakan embarked on a new chapter by founding Bolt Insight. This innovative company, under Hakan's leadership, introduced Boltjet AI, a groundbreaking qualitative research platform. 

With a passion for understanding consumers on a profound level, Bolt Insight employs agile hybrid research techniques, combining technology with qualitative and quantitative research methodologies.

Hakan's vision at Bolt Insight is simple yet profound – to sit businesses next to their customers. Through the revolutionary Boltjet AI, Hakan aims to provide businesses with unparalleled AI-powered qualitative research tools, facilitating a deep understanding and connection with their audience.

Beyond his entrepreneurial endeavors, Hakan's background includes a 15-year stint at Unilever, where he navigated different geographies, roles, and categories, offering him a unique perspective on the challenges businesses face in understanding diverse consumer profiles.

Key Takeaways

1. Revolutionizing Qualitative Research with AI: Unlike traditional survey formats, Boltjet AI engages respondents adaptively, generating quality probes and projective techniques to extract deeper insights. This AI moderator is designed to approach people effectively, avoiding biases and ensuring a comprehensive understanding of consumer perspectives.

2. Global Reach and Multilingual Capabilities: Boltjet AI is a globally accessible tool, functioning in 20 different languages. It adapts to local nuances, allowing businesses to connect with consumers worldwide. 

3. Efficiency and Accessibility in Market Research: The Bolt Insight platform offers a user-friendly, do-it-yourself (DIY) approach to market research. Companies can purchase credits, onboard their teams, and easily navigate the system to gain insights. 

4. Adapting to Changing Consumer Behaviors: The importance of businesses questioning whether they truly understand their customers in the current market landscape. With consumer behaviors evolving, relying on outdated data can lead to misinformed strategies. 


[00:07:42] Hakan details the adaptive nature of Boltjet AI, highlighting its ability to conduct qualitative research through dynamic and personalized interactions with respondents.

[00:15:56] The extensive 18-month development process of Boltjet AI, involving both software coding and qualitative research by experts to train the AI as a professional moderator.

[00:26:25] Overview of the Boltjet AI process, from engaging with respondents in various languages to the automatic generation of reports within 24 hours.

[00:31:54] Insightful homework for businesses: Evaluate whether their understanding of customer behaviors and category dynamics is based on recent data or outdated benchmarks.


1. "Reassess your understanding of customers and adapt to post-COVID consumer behaviors by questioning old data and exploring new trends."

2. "AI streamlines the research process, delivering convenient and efficient insights by working as a moderator while you sleep."

3. "Bold Chat AI operates globally in 20 languages, offering a powerful solution for expanding companies to understand brand recognition in diverse markets."

4. "To stay ahead, question if your category dynamics have changed, ensuring you have recent data on consumer behaviors, category barriers, and opportunities for strategic decision-making."

Connect with Hakan

LinkedIn - https://www.linkedin.com/in/hakan-yurdakul-81832b12/ 

Website - https://www.boltinsight.com/ 

X - https://twitter.com/boltinsightcom?lang=en 

Science of CX

CX Connoisseur, Steve Pappas, shares his insights on how to turn your customers into loyal brand ambassadors.

Known for his relentless pursuit of all things 'customer', Steve knows how to help your business and create experiences that customers respond to.

Listen to Steve's insights. Learn to grow and accelerate your business.

Learn more: www.scienceofcx.com