Brian Bergford: CX + Performance = Business Magic artwork
Science of CX

Brian Bergford: CX + Performance = Business Magic

  • S2E85
  • 46:12
  • October 25th 2021

Brian Bergford is what many would call a Personal Performance Magician. He specializes in performance psychology, and coaches and develops customized performance systems for his clients.

Brian is also an athlete, speaker, and an entrepreneur who owns three successful businesses. 

His experience working with clients throughout the years has proven his thesis that mindset mastery through mental training is crucial for world-class performance. 

Key Takeaways. 

  • The self-mastery process. The key to solving your own problems, and why you need a performance coach to help accelerate the process. 
  • The key role that competitors play in fueling our ambitions. 
  • How performance, culture and customer experience cross paths. 
  • Communication and Ethnography. How to adapt yourself to your client’s needs in order to understand and serve them better. 
  • Benchmarks and Milestones - How to actively track your goals. 

Connect with Brian

Website - https://www.bergfordperformance.com/ 

Facebook - https://www.facebook.com/bergfordperformance 

Instagram - https://www.instagram.com/brianbergford/ 

Twitter - https://twitter.com/brianbergford 

Linkedin - https://www.linkedin.com/in/brian-bergford-35158912b/

Science of CX

CX Connoisseur, Steve Pappas, shares his insights on how to turn your customers into loyal brand ambassadors.

Known for his relentless pursuit of all things 'customer', Steve knows how to help your business and create experiences that customers respond to.

Listen to Steve's insights. Learn to grow and accelerate your business.

Learn more: www.scienceofcx.com