Dan Balcauski: Product Pricing As A Tool & Key Indicator For Business Growth

Dan Balcauski is the founder and Principal Consultant at Product Tranquility, a consulting firm that helps SaaS business leaders accelerate their product growth and increase customer loyalty. 

He’s an expert in digital marketing and e-commerce with a specialization in pricing and product strategy. Dan is also the Program Leader for Kellogg’s Executive Education Product Strategy course. 

In addition to his role at Product Tranquility, Dan works as a freelance product manager and is a member of Veritux. Some of the companies he’s worked for include SolarWinds, LawnStarter, and NI (formerly National Instruments).

Dan’s good news on the podcast today is that there’s a golden opportunity that every SaaS company has right now to build a pricing model that their customers (and their investors) will love that won’t distract you with a mirage of “free growth.”

Tune in and get ready to take some notes. 

Key Takeaways

• What does pricing entirely encapsulate and why do many businesses struggle with it?
• Finding out who in the company should initially deal with the pricing and packaging aspect of things
• Problems and pitfalls that Dan has encountered with all the companies he’s helped, and what indicators are there to guide companies in the right direction
• Metrics that companies can use to verify if they are meeting their goals and whether or not their pricing is playing a role in meeting those goals 
• Pricing model variations between long-term businesses versus exit-driven businesses
• The pros and cons of the various discounting strategies in use by different companies i.e free trials, freemium, free tools, etc
• .The importance of free tools to act as a starting point for the user and fend off buyers remorse without added effort to convert the prospects to customers
• The dangers that businesses might run into with a low price; especially with new non-existing products in their category

Connect with Dan

Website - https://www.producttranquility.com/ 

LinkedIn - https://www.linkedin.com/in/balcauski/ 

Twitter - https://twitter.com/dan_balcauski