Hannah Acosta: Reliable Lead Generation Through Strategic Social Media Marketing

Hannah Acosta is an experienced Social Media Manager at Ugly Mug Marketing. She’s had a successfull history of working in the marketing and advertising industry, as well as the nonprofit world. 

Hannah is skilled in specifically Facebook Advertising, strategy building, and content creation across Instagram & Facebook platforms. 

She received her Bachelor of Science in Business Administration (B.S.B.A) from Aquinas College where she focused on Business Administration/ Communication with a Marketing concentration & Spanish minor. 

In our interview today, you’ll see that Hannah’s passion for what she does can be felt throughout the conversation. She will share some nuggets that will help us bring our ideas to life and generate more leads. Listen in and learn.

Key Takeaways

• Lead generation during the Covid pandemic times. How companies had to pivot into creative ways to find clients
• How Ugly Mug Marketing has shifted its perspective and overall strategy as a way to cope with the negative effects of the pandemic
• Customer avatars and the importance of being specific about the kind of people you want to reach
• Startup success. How you too, can make sure your products or services stand out from the rest when launching
• Establishing clear and measurable goals to determine  the success of your marketing strategies 
• The importance of getting the team involved when handling your customers 
• Benefits of using video as a means to conduct your digital marketing campaigns 
• How Hannah approaches lead generation in the b2b niche vs b2c

Connect with Hannah

LinkedIn - https://www.linkedin.com/in/hannahacosta/  

Website - https://www.uglymugmarketing.com/