James Hipkin: The 5 Ways Customers Contribute Revenue artwork
Science of CX

James Hipkin: The 5 Ways Customers Contribute Revenue

  • S2E98
  • 36:36
  • December 10th 2021

Over a 40 years career, James worked in marketing and advertising at a high level. Since 2010, he has built his clients’ businesses with digital marketing.

James is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé, and Toyota. They appreciate his practical, no-nonsense approach. 

He cuts through the noise and with a plain-spoken style, helps business owners understand how they can use their website and digital marketing to grow.


Key Takeaways;

  • Why it’s important to focus on your smallest circle of customers that generate most of your leads. 
  • Sealing the deal. Effective ways to speak to all your potential and current clients. 
  • How to make your best customers feel appreciated and prioritized. 
  • The 5 different ways in which best customers contribute revenue
  • The relationship marketing mindset shift. 
  • Website marketing. How to ensure that your web pages have all the required elements. 
  • Inspiring your sales team as a way of improving customer experience. 
  • Creating content for both loyal and prospective customers. 

Connect With James. 

Website - https://inn8ly.com/#why-inn8ly 

LinkedIn - https://www.linkedin.com/in/jameshipkin/

Science of CX

CX Connoisseur, Steve Pappas, shares his insights on how to turn your customers into loyal brand ambassadors.

Known for his relentless pursuit of all things 'customer', Steve knows how to help your business and create experiences that customers respond to.

Listen to Steve's insights. Learn to grow and accelerate your business.

Learn more: www.scienceofcx.com