Jesse Purewal: Building Brands With Purpose

Join me on another great episode of Science Of CX as Jesse Purewal, stops by for a chat.

Jesse Purewal is a storyteller whose empathy, curiosity, and wit empower people to tell their own stories in inspiring, influential, and compelling ways. An expert in building brand, marketing, and CX strategies in high-technology categories, he is the lead of the Technology, Media, and Telecommunications Sector at Qualtrics.

Jesse and I got into some great discussions around how to build a great brand, how to drive your company's brand relevance, developing emotional connections and connecting your employees to your brand. This is a must listen to episode as there is so much in it. Almost too much to list.

Jesse Purewal is a storyteller whose empathy, curiosity, and wit empower people to tell their own stories in inspiring, influential, and compelling ways. An expert in building brand, marketing, and CX strategies in high-technology categories, he is the lead of the Technology, Media, and Telecommunications Sector at Qualtrics. Prior to joining Qualtrics, Jesse was a Partner at Prophet, where he worked with the leadership of B2B and B2B2C tech companies to drive growth through brand, marketing, and CX. He also originated and led the firm’s annual Brand Relevance Index, a global study of 50,000 customers that informs the drivers of brand relevance—and the most relevant brands—worldwide. Jesse is on the Board of Room to Read, a global nonprofit based in San Francisco. He has an MBA from Berkeley’s Haas School of Business, and a BS in Mathematical Methods in Social Sciences (MMSS) with a Minor in German Language from Northwestern University

Here is the Sketchnote of this Episode with Jesse's Exercise on it.

Get in touch with Jesse:

https://www.jesse-purewal.com/

https://www.linkedin.com/in/jesse-purewal/