Michael Buzinksi: Rule of 26 artwork
Science of CX

Michael Buzinksi: Rule of 26

  • S2E116
  • 37:39
  • February 28th 2022

Michael Buzinski is the Founder and CEO of Buzzbizz Media, an award-winning multimedia and marketing firm dedicated to the needs of small to medium-sized businesses, and nonprofits.

He’s a USAF veteran and life-long entrepreneur. Dubbed a “visionary marketer” by the American Marketing Association for thought leadership in search marketing.

He’s the author of The Rule of 26, a book where he shows readers the most direct approach to attaining your digital marketing objectives. 


Key Takeaways. 

  • What is the rule of 26? And how does it answer the digital marketing questions for service-based businesses?
  • How you can drastically increase your business by 26%
  • Why learning to be honest and clear about your niche is the best way to attract qualified customers. 
  • Why businesses should not rely on one Lead source system to generate profitable leads
  • Valuation enhancement for service-based businesses
  • The importance of owning your own lead source. How it can help you control traffic efficiently and add value to your business
  • The key differences between a marketing firm and a lead generation firm. 
  • Adding a unique personal touch to distinguish your business from the big business. 

Connect with Michael. 

LinkedIn - https://www.linkedin.com/in/michaelbuzinski/ 

Website - https://buzzworthy.biz/ 

eBook - https://ruleof26.com/ 

Science of CX

CX Connoisseur, Steve Pappas, shares his insights on how to turn your customers into loyal brand ambassadors.

Known for his relentless pursuit of all things 'customer', Steve knows how to help your business and create experiences that customers respond to.

Listen to Steve's insights. Learn to grow and accelerate your business.

Learn more: www.scienceofcx.com