Michael Solomon: Ramping Up Your Customer Engagement Machine

Michael Solomon is a professor of marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia. He is also a marketing consultant and published Author of the most widely used book on consumer behavior in the world, “Buying, Having, and Being.”

A thought leader in marketing and advertising, Michael’s presentations reveal cutting-edge trends in advertising and marketing, branding, consumer behavior, and social media. 

Michael is a regular Contributor at Forbes.com, where he writes about retailing, consumer behavior and branding.  

He has spoken to Fortune 500 companies, top advertising agencies, associations and branches of government on five continents and received rave reviews.

Key Takeaways. 

• How Consumer behavior changed over the last couple of years. 
• Why consumers tend to go for long-term, well established business brands. 
• How the pandemic has affected consumer behavior and expectation. 
• Understanding the ever-changing consumer behavior; and why it’s a bad idea to over-promise when marketing. 
• The rise and power of influencer marketing. 
• How to modify your marketing strategies so that they fit in today's modern society
• Ramping up customer engagement. How to turn bored customers into brand fanatics. 
• Learning to take care of the loyal customers first

Connect with Michael 

Website - https://www.michaelsolomon.com/ 

LinkedIn - https://www.linkedin.com/in/michaelsolomon/ 

Twitter - https://twitter.com/mikesolo 

Facebook - https://www.facebook.com/Michaelsolomonwhywebuy/