Tacey Atkinson: Mastering Sales in the Digital Age artwork
Science of CX

Tacey Atkinson: Mastering Sales in the Digital Age

  • S4E198
  • 34:58
  • September 27th 2023

Tacey Atkinson is a seasoned expert in the world of customer experience and customer-centric services, bringing over 35 years of management experience in customer service industries to the table. 

She is the CEO of Customers First, a company dedicated to curating customer-centric cultures to boost sales and reduce employee attrition. 

Tacey's mission revolves around instilling the values of relationship building and customer experience in businesses across various industries worldwide.

Born and raised in Nova Scotia, Canada, Tacey's upbringing was deeply rooted in her father's commitment to community and relationship building. Her father's dedication to serving and caring for customers left an indelible mark on her, inspiring her to follow in his footsteps and share his legacy of customer-centric values with the world.

At Customers First, Tacey Atkinson has developed a unique and interactive training program called "cake," designed to enhance employee engagement and foster lasting brand loyalty. Through strategic planning, leadership training, customer-facing team training, and speaking engagements, she empowers organizations to prioritize customers and create memorable experiences.

Tacey Atkinson's dedication to elevating the customer experience extends beyond the customer-business relationship. She also advocates for prioritizing employee experiences, recognizing that a satisfied and motivated team is essential to delivering outstanding customer service.

In her pursuit of bringing back the human touch to customer service, Tacey encourages businesses to put their teams and customers first. She believes that by building strong relationships and fostering a culture of care and commitment, organizations can naturally achieve success and financial growth.

Key Takeaways

1. Prioritizing Customer-Centric Cultures: Tacey Atkinson emphasizes that by making customers feel valued and cared for, businesses can build lasting relationships and achieve long-term success.

2. Personalization Matters: Tacey advocates treating each customer as an individual rather than a transaction, drawing from her own experiences growing up in a family that prioritized personal connections.

3. Employee Engagement and Satisfaction: A happy and motivated employees are essential to delivering exceptional customer service. 

4. The Human Touch: In a world increasingly dominated by technology, Tacey believes that genuine, human connections are at the core of exceptional customer experiences, and businesses should focus on building and nurturing these connections.


[00:04:52] Tacey emphasizes the significance of building customer-centric cultures in organizations and how it leads to long-term success.

[00:09:37] Personalization in customer interactions is discussed, with Tacey sharing insights from her upbringing and how it influenced her views on the importance of personal connections.

[00:13:58] Tacey highlights the role of employee engagement and satisfaction in delivering exceptional customer service and its impact on overall business success.

[00:18:20] The interview explores the need to strike a balance between technology and the human touch in customer service, with Tacey advocating for genuine, human connections.

[00:25:09] Tacey discusses the concept of "emotional intelligence" and how it can be harnessed to enhance customer experiences and build lasting relationships.


1. "Success in sales is about opening relationships, not just closing deals."

2. "Personalization is your secret weapon in a world of automation."

3. "Create 'wow' moments to turn customers into brand advocates."

4. "Embrace technology without losing the human touch in customer service."

Connect with Tacey

LinkedIn - https://www.linkedin.com/in/taceyatkinson/ 

Website - https://www.taceyatkinson.com/ 

Instagram - https://www.instagram.com/taceyatkinson/ 

TikTok - https://www.tiktok.com/@taceyatkinson 

Science of CX

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Known for his relentless pursuit of all things 'customer', Steve knows how to help your business and create experiences that customers respond to.

Listen to Steve's insights. Learn to grow and accelerate your business.

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